Experience Keuka in Full Fall Splendor

“When gratitude turns into giving, a community shines brighter.” As I was scrolling through Facebook last night, I came across a post from Lauren McQuaid, owner of Simplicity on Main , that truly touched my heart. Her words carried such warmth, gratitude, and purpose that I felt compelled to share them — not only to help her spread the word, but to celebrate the kindness that makes our community so special. There’s a quiet kind of beauty in kindness — the kind that radiates from people who use what they have to make the world just a little bit better. Here in Penn Yan, that beauty shines brightly through Lauren McQuaid, owner of Simplicity on Main, a women’s clothing boutique that has become more than just a place to shop. It’s a space where confidence, connection, and community come together — and this season, Lauren is weaving those values into something even more meaningful. A Giving Spirit Lauren believes in gratitude in action. As she says so simply, “ When you’ve been blessed with a large platform, you need to do as much good with it as possible.” With the holidays fast approaching — a time of joy, reflection, and often, struggle — Lauren wanted to find a way to lift up those in need right here in Penn Yan. Over the next several weeks, Simplicity on Main will be collecting unexpired pantry goods for a local charity that serves families in our own community. Anyone wishing to donate can drop items off during the boutique’s regular business hours. And, as a sweet token of appreciation, the first 25 people who contribute will receive a small thank-you gift from Lauren and her team — a gesture that reflects the generosity and heart that define her shop. Style with Purpose Since opening her doors, Lauren has created more than a boutique — she’s created a gathering place. A place where women come not only to find beautiful clothes, but to feel seen, celebrated, and encouraged. Her belief that “nobody should ever go without” extends far beyond fashion; it’s woven into the very fabric of her business. Whether it’s through a smile, a compliment, or this latest community project, Lauren continues to remind us that style isn’t just about what we wear — it’s about how we show up for one another. The Heart of Penn Yan Penn Yan’s charm comes from its people — the small business owners, volunteers, and everyday neighbors who quietly make a difference. Lauren’s giving initiative is one more reason our visitors often say, “You can feel something special here.” It’s true — in our little village, kindness isn’t rare. It’s part of who we are. So as you stroll down Main Street this season, stop into Simplicity on Main. Browse the racks, say hello, and if you can, drop off a donation. Because when we come together — one can, one act of kindness, one heart at a time — we make Penn Yan shine just a little brighter. ❤️ Thank you, Lauren, for reminding us what it means to lead with grace, gratitude, and community spirit. 🛍️ Visit Simplicity on Main Let’s do what we do best, Penn Yan! ❤️ Weekly Hours: Monday: 9 AM – 3 PM Tuesday: Closed Wednesday: 9 AM – 3 PM Thursday: 9 AM – 3 PM Friday: 9 AM – 5 PM Saturday: 10 AM – 3 PM Sunday: Closed Address: 📍 1 E Main Street, Penn Yan, NY (The old bookstore on the corner of Main and Water St!) Join Lauren and Simplicity on Main on FB